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Going to be enjoying a nice Guinness draft. You can get that on emphasis on camera there. There we go.


I'm going to have to do this for you. Obtain that focus there on that camera. There we go.


It's enjoyable to watch. My kids always like viewing it. They do not drink it. They just like seeing it. Daddy makes them do it. Joys. That's good stuff right there. All. Beer Friday on a Wednesday. This will broadcast on a Friday so cheers everyone out there.

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I'm not going to tell anyone. And don't tell my day care girl that I'm going to be going to in about an hour to choose up my little girl that we recorded this here Wednesday afternoon. In all seriousness here, we're going to speak today concerning what are Google heaps.


We're going to debunk it a little bit and talk regarding what it is and how you could be able to take advantage of that for your business. Before we do that, I wish to state our free immediate SEO audit tool. Go onto, click in the top right edge, yellow button, complimentary immediate SEO audit.


And it's going to offer you a quick punch list of some things to take care of and score and points like that. Utilize it as usually as you desire. Google stacks, what are they?


I'm going to go with some instances and speak regarding not the in-depth details regarding just how to develop it, yet much more what is it? We'll dive deeper right into some of these attributes in some future episodes. That's sort of a basic introduction. There you go. Getting a little dry.

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It's kind of like making use of the silo technique that we talked regarding back in episode 60 for building material within your site where you're going to be interlinking some things with each other to kind of construct this network of relevance and then point that towards something with intent. So there's some design right here, some specific architecture to do this properly.


This is obtaining a little bit more of the SEO trickery and leveraging Google. And if you do this the wrong method the idea process is as Google continues to fine-tune its formula and try to weed out spam, that if you're spammy and doing this, you're going to obtain captured.


So what I'm going to walk via here, it's sort of the current ideal practices from a lot of the leading search engine optimization minds around on exactly how to do this properly to still leverage it, but maybe shield on your own a little bit for the future. So first things initially, what is a Google pile? Like I claimed, you're generally leveraging Google buildings to develop more significance and details concerning your brand, your key words, and your material.

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Truly any one of these residential or commercial properties that are possessed by Google, these apps that Google offers, most of them are cost-free or you can even have actually a paid subscription to some of these relying on how you leverage it. Yet essentially what we're mosting likely to be doing below is producing material in each of these apps, each of these Google buildings, and after that kind of linking all of it together.


If you have 3 primary services, let's simply state if you're automobile repair service, if you do radiator repair service, transmission repair service, and oil modifications, obtain establish up on a Google docs account and in fact let me pause right there. There's something I did intend to make clear on the front side.


So you may have to jump via a hoop or two to establish a new Google account, yet you should most likely already have one if you've been doing search engine optimization and leveraging those other devices. You're going to need that as a requirement. Now you get on your own establish on Google docs and those 3 categories, the radiator repair service, transmission fixing, and oil changes, within Google docs produce a new doc, just one page regarding each of those subjects, similar to you would certainly develop a web page on your website.

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Do not have it equal, however you're mosting likely to desire to say the same example. What is it about? Details. If you're targeting a specific geographical area, maybe speaking about that. I indicate, produce a doc that's successfully like an internet page because respect what you're trying to communicate from a search engine optimization viewpoint.


You'll have one doc, like I said, for each of those 3 solutions and then do something comparable in these other platforms. If it's YouTube, create 3 different videos. If it's spreadsheets, make three various spread sheets with some information about this. Once more, utilize the key phrases, write web content. Each one of these points that you're doing, Google owns Google docs.


And I must say also, over the content last year there's been a whole lot of people examining some popular SEOs out there. In the past, you could desire to such as link your internet site because Google doc. Like for more details, take a look at our website here or reference this page for the understandings or whatever.






Just like when we construct the silo web content, once again, back to episode 60, we're interlinking these pages with each other, however we're not possibly connecting them to your homepage? There's a specific organized style you're trying to do right here. What you wish to link to and what you wish to prevent connecting to.

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You can make it public with the web link and then that web link is what you can make use of to kind of web link these different records and properties with each other. The other thing you're going to want to do is you're going to click for more desire to obtain established up on Google drive and that's just how after that you can really bring all these together and organize them in an area.


In enhancement to linking them together, you can kind of cover your arms around them with Google docs. I'm sorry with Google drive and the term Google heaps, if you consider it, that's sort of what the original source this is. You're piling this info together within Google, right? You're leveraging each of these Google buildings.